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SEO Tutorial for Beginners Part 2
We continue with SEO focused on on page factors. These are all the elements within the web site, such as code, meta tags and content.
Meta tags, copy, keyword distribution are all vital parts of effective on site SEO. |
On Site SEO
The obvious step is to SEO a site for the key words you want your company to rank high for.
-The meta tags
Let's say we want to optimize the site for "SEO Tutorial for Beginners". Every page should contain meta tags. These are chunks of html code that contain descriptions of what the site is about:
The title tag. This is the most important tag. It is the one that shows in the top bar on the browser. This page says "SEO Tutorial for Beginners - Part 2". What we did is put our target key phrase in the title. A search engine will recognize this to be an important factor if a searcher looks for SEO Tutorial for Beginners. Titling the page "Advice for site owners to rank well in Google" will not help.
Description tag. The second most important tag. This is where you will see the description of a page when someone finds it in the search engine results. Please include your target words here as well. Make the description readable and non repetitive.
Keyword tag. This tag has become irrelevant. You can put your keywords in this tag if you wish. It will not do much as it has been abused and discounted by all the major SEs.
-Keyword density and distribution
Once you have written the copy, it is time to conduct SEO on it. Spread the keywords in a sensitive and user friendly manner through the page. Employ header tags (H1, H2 etc) to define subtitles and use the keywords in them. Good places to position keywords are at the beginning and then in order of importance at the bottom and middle. Density refers to the number of times a keyword should be present on a page. This varies from site to site. I would say no less than at least four times. Err on the side of caution. Some search engines can view high keyword frequency as spam.
-Copy/Content
Write as much content as you can, and keep the word count between 200 and 400 per page. Content should be written for users and optimized for search engines. Be informative and spread the keywords so they make sense. Keep adding content on a regular basis. It is very important to keep the site fresh. MSN is not secretive about this. It will factor content freshness as a major factor in rank changes (you can see this in their search builder options).