Search Engine Optimization Tips

There are steps you can take before you contact an SEO company to prepare your site for effective search engine optimization. If you wish us to perform these tasks on your behalf we will be happy to do so. If you would like a complete and customized analysis of your site by a search engine optimization professional, please fill out our SEO Analysis form.

Your Web Host

We suggest you host your site with a static IP. Shared IP's may be penalized by some search engines if other domains on the shared IP are black listed or in poor standing with search engines.

Search engine optimization is most effective when all the possible positive factors can be exploited to gain a fair edge. Please follow these tips!

For a brief outline of what to keep in mind, read an article by John Metzler entitled, "Predicting Search Engine Algorithm Changes"

Frames and Search Engine Optimization

Frames are simply a no-no when trying to rank high. Do not use them or use them sparingly in some secondary pages. Avoid them especially in your home page. The cleaner the code, possibly in compliance with the W3C standards, the better. Frames are essentially slices of a web page, and search engines do not want to include partial content in their search results such as paragraphs of text with no navigation to the rest of the site.

Directory Submission and Articles

It has become increasingly important to submit to relevant directories and possibly write articles of interest in order to obtain one way links to your site. Please read submitting to directories for more details.

The argument for posting articles of interest across the web (with a link to your site) is again to provide a non-reciprocal link. While reciprocal linking still helps search engine optimization, we feel that search engines are catching up to the rampant abuse by discounting this strategy. This school of thought is most prevalent in Google results.

Press releases are another good way to provide one-way links. There are many services that are affordable and will distribute your PR across the major networks such as Google and Yahoo! In addition, they provide useful information to the many people who read press releases in any given field.