SEO Facts

We will never lie to you. We are up front about what can and can't be done within the realm of Search Engine Optimization and will always work diligently to find an option that works for you, the client. We use a holistic approach to search engine optimization. It is the synergy of the different techniques employed that distinguishes us from some of our competitors. We outlined a few facts:

Search engine optimization customized to your needs. We stand behind our work and will make every effort to ensure the online goals you set for your business are met. We look forward to working with your company for years to come.

Be cautious about guarantees

Some SEO companies make wild claims about achieving top 10 rankings in 48 hours. Others will say they guarantee results, but the contract will specify keywords that are very easy to obtain and won't drive much traffic to your site. Also be careful about companies that significantly increase costs with a guarantee. Peace of mind shouldn't have to break the bank.

Nobody can buy top rankings

Unless a pay per click campaign is opened to bid at the top of the sponsored results in Google, Yahoo and MSN, nobody can buy a natural top rank in the three big search engines.

With pay per click, every time a web user clicks on the listing, the advertiser is charged a certain amount depending on how high the bid for the keyword is.

With natural search results, there is no cost when the user clicks on your website title/URL.

It is however possible to rank high for anything, including highly competitive terms

The more competitive the keyword, the harder it is to go to the top. This said, it is possible. Keep in mind it is better to target the audience for more specific keyword rather than generic ones.

A typical example is the following: Art is a very competitive term and you want to rank high. Your website sells Native American art. Although you could get a lot of traffic by appearing high in Google for the keyword art, most of the traffic will be unqualified and will cause a lot of bandwidth usage without many conversions. Optimizing and ranking high for "native american art" will bring in people who are specifically interested in what is offered. Search engine optimization is more about finesse and strategy rather that pounding the ground!