Our SEO Code of Ethics

There has been much discussion in the search engine optimization industry regarding ethical ways to improve results. Many SEO companies, including ours, define themselves as ethical. Detractors believe that because anyone has different standards about ethics, the term has really no value. This page defines our code and sheds light on what we consider "legal" ways to improve ranking results without the dangers of being banned or modifying sites to be unappealing to customers.

We will not use techniques that can harm the client's web site

We never employ cloaking, invisible text, meta refresh redirects. We are absolutely against creating shadow domains. All these questionable search engine optimization strategies are a sure way to have a web site banned by the search engines. We will not submit to 100,000 search engines and directories. There are only 3 big search engines and a few directories that are worthwhile. Anything else is a waste of time or plain harmful.

We will never intentionally copy or "scrape" content from the Internet or other sources to improve and expand our clients' web pages. We will always be transparent and answer any questions our clients may have regarding our SEO methodology.

We will not promise results that cannot be achieved

A few prospects have contacted us with sites containing no text, incomplete pages and basically of no use to a searcher. We believe these sites either have to be fixed and expanded to be useful or they will be the bad part of the Internet that offers clutter and no positive experience. We will never promote keywords for a web site that have no affinity to the topics which are presented. We will not use the questionable practice of guaranteeing a page one position by using PPC advertising. Our Guaranteed SEO clause applies to the organic results and with clients who sign a 12 month contract. Short term promises of top spots might be achieved by keyword stuffing and link bombing, but it won't take much time before the search engines penalize your site. Money is wasted and the long term success of your site on the search engines will be in jeopardy.

Our aim is to achieve top results with the use of legitimate techniques such as code clean-up, keyword distribution in text and meta tags, link development to and from pertinent topic specific sites. Doing so benefits the searcher by offering sites that will rank well and are relevant to a query. Our web site marketing philosophy improves longevity in the ranks in part because good clean content is provided and distributed. Search engines strive to find and prioritize sites with good information. We constantly review search engine guidelines to keep abreast of new developments.

We protect your privacy

Our clients' privacy is paramount. We will never divulge their names and companies without prior consent. We protect confidential information regarding company trade secrets, product planning, internal memos and the like. Many times we are in the position of being the first to know a firm's future plans in order to optimize the web site. Our contract clearly states we treat all the information as privileged. If your company has specific security concerns, we will be happy to discuss including it in our company/client contract.