SEO Company News and Tips

The New Google Pay Per Action (PPA) Program

It is finally here. The 800 pound gorilla in search marketing is in beta with its new pay-per-acton program. Adsense advertisers can now sign up into what could be the ultimate traditional PPC killer. What has stopped many site owners (big and small) from using Pay Per Click is the uncertainty about the return on investment. With PPA, the advertiser defines an action such as filling a contact form, sign up for a newsletter or the purchase of a product. When someone completes the defined action, Google charges the advertiser. Basically it works like a commission based transaction between Google and the advertiser.
Let's go with a practical example for both PPC and PPA:
You advertise for widgets. When a searchee googles widgets your site comes up on page one. The user clicks on your listing; with traditional PPC you autmoatically are charged for the click. With PPA you are not. Once on the site, if the user decides to purchase a widget (That would be the defined action), Google then charges for the purchase. If the user decides to navigate away, the advertiser is never charged.
How this new system will affect SEO is hard to say. Sites still need to be optimized for both the users as well the search engines. Optimization is not just about rising in the ranks. It is about providing a great experience with speed, clean coding and pages that are compatible with all browsers and systems.

posted by seotampa @ 7:00 AM