Indexing Pictures?
Every SEO will tell you that pictures cannot be recognized by the search engines. If you have a picture of an actor on your celebrity fan web site, no search engine will be able to tell who he is. By using an "alt" tag, you can describe what the picture is about but the SEs will only see the tag, not the image.
A new company promises to go where not Google, Live or Yahoo! have gone before.
Polar Rose, a company based in Sweden, is building a technology aimed at indexing images by using complex 3D and mapping calculations to add a description to any photo in any site.
If the company holds to its promise, it will affect how SEO is implemented and will add a new dimension to optimization. It would be quite feasible that images will have to be optimized to be better "read". Possibly, the use of color correction and contrast tools will enhance readibilty and therefore indexing. Will a blurred or low contrast image be analyzed as well as a clean and snappy one? How about black and white? The possibilities are endless. Also, will a large company such as Google implement a similar technology or simply buy it?
Stay tuned!
The right keywords for effective SEO
Many times we see prospective customers trying to chase very high competition key phrases and wanting immediate results. I will try to illustrate this with an example:
Mr Jones calls us with a new web site. He is starting to sell Ipod widgets. He is looking to optimize the site for "Ipod widgets" as his primary keyword. After a short look at his competition, we see that there are many established sites competing for the same key phrase. The same pay per click phrase goes at $4 for top results in Google and tapers down to $2 for the bottom of page one. One way or another, he is looking at least $400 a day to generate 100 to 200 clikthroughs to his site. Considering his margins are low, he cannot possibly stay in business by spending upwards to $12,000/month in PPC costs. He also knows that the only way to be profitable is to sell on the Internet as his local market cannot support the revenue he needs.
The solution? Through keyword research we identify alternate key phrase that do not have as much competition both in the natural as well as the sponsored results. By using Overture and Wordtracker, we can identify the number of times any key phrase is searched. The result is driven traffic to his site through lower PPC cost as well a more effective way to make sure SEO reaches desisered results with a lower budget and a shorter time frame.
