SEO Company News and Tips

The right keywords for effective SEO

Many times we see prospective customers trying to chase very high competition key phrases and wanting immediate results. I will try to illustrate this with an example:
Mr Jones calls us with a new web site. He is starting to sell Ipod widgets. He is looking to optimize the site for "Ipod widgets" as his primary keyword. After a short look at his competition, we see that there are many established sites competing for the same key phrase. The same pay per click phrase goes at $4 for top results in Google and tapers down to $2 for the bottom of page one. One way or another, he is looking at least $400 a day to generate 100 to 200 clikthroughs to his site. Considering his margins are low, he cannot possibly stay in business by spending upwards to $12,000/month in PPC costs. He also knows that the only way to be profitable is to sell on the Internet as his local market cannot support the revenue he needs.
The solution? Through keyword research we identify alternate key phrase that do not have as much competition both in the natural as well as the sponsored results. By using Overture and Wordtracker, we can identify the number of times any key phrase is searched. The result is driven traffic to his site through lower PPC cost as well a more effective way to make sure SEO reaches desisered results with a lower budget and a shorter time frame.

posted by seotampa @ 10:05 AM