What is going on with Live Search?
As you probably all know, Microsoft has been heavily focusing efforts on its new search engine, Live Search. Although results have been steadily improving, Live still has ways to go. What used to be an advantage of Live, which is fast indexing of new sites, is now becoming a longer feat. Google, with the aid of Sitemaps submission in XML format, is indexing sites in as fast as 48 hours. I am talking complete indexing, every single page!Returning to Live.com, we sometimes see sites that are either irrelevant to the search terms or that have extremely little information. These sites grossly outrank much larger competitors with not only more content but many more backlinks. If you have the Pagerank toolbar installed, you will see pages ranking very high on Live with a PR0.
Keyword density and frequency seem to favor a heavy hand on Live. We are seeing a site with a keyword count of 10 in 7 lines of text and #6 for a single fairly competitive keyword.
What does this mean for search engine optimization? Well, for now do not worry about having targeted keywords showing heavily in your copy. Backlinks are not that important if Live is your target search engine. I am writing this post now and of course this information could be obsolete tomorrow. I can't imagine Live sitting on the current algorithm without making some substantial changes.
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