SEO Company News and Tips

SEO Services Shouldn't Be Hurting Your Site

Because of the high exposure of our site in the SEO industry, we are literally bombarded with exchange schemes. Many SEO companies are under the very wrong impression that any link to their site will increase their ranks. Here is how it goes:

You are contacted by a webmaster who says he posted a link to you site from www.zzz.com. He is asking if you could link to his site, www.yyy.com. Here is the problem: what he is doing is a 3-way link exchange, which is basically playing with fire. On the surface, it looks like a good strategy because you get an incoming non reciprocal link and so does he. The major flaws are the following:

-The site he is putting your link on is basically a dump full of outgoing links, basically a link farm. If it does have a PR now, it is very likely that as Google and other engines catch up, it will be penalized or banned.

-Once you are found out as part of the 3 way link, you may be banned or penalized as well.

If anyone with half a brain out there thinks that the very smart people at the major search engines are not able to find out this obviously bad SEO practice, well, it is definitely time to change careers. Sorry about the harsh words, but we are so fed up with the incompetent SEOs who not only push this scheme with their own sites, but they use it with their clients. It is bad for the search engine relevancy results and the SEO industry in general.

posted by seotampa @ 9:03 AM