SEO Company News and Tips

SEO Services and Your Web Site

Prospective customers call us for an obvious reason: they want to increase internet exposure through our SEO services. At times, we get to run an analysis of web sites that are poorly designed and definitely not user friendly. I am not necessarily talking about poor code, but a general lack of content, call to action and a inefficient navigation structure.

Why am I saying this? Because, not matter if you get to be on page one in Google search results, you still need to capture the reader's interest and make sure he stays on you site.

First, content. Please take the time to write content. There is no excuse for not having useful information on any site. Even for someone who, for example, is a photographer or artist, there is an opportunity to describe who you are, your technique, what the art is about etc. I am bringing this example up because one may argue that if you are selling visual art, how can you possibly have a lot of content? Search engines look for content as one of the ways to determine a site's relevancy. Images can't be read by search engines. A good search engine optimization company will point these factors out and not just take your money.

Second, a call to action. All the effective SEO in the world will not do any good if you can't solicit a strong customer motivation to use your service or product. Explain why it should be you and not a competitor; you do not have to use pushy sales tactics, but there is nothing wrong in offering incentives, such as quantity discounts, guarantees or anything else that prompts a prospect to say: "Yes, I like this company and I will give them my business".

Third, a poor looking site says a lot about your company. It is a store front and an ugly store front does not entice people to come in and stay. Beauty has always attracted people and a good design will open the door to the opportunity of more and longer visits. Once the visitor is in, make it easy for him to stay and see everything. Navigation and links should be laid out in an easy to find manner.

Yes, I really have not talked SEO services. Search engine optimization is only a part of a comprehensive strategy to accomplish one task: to attract and retain customers.

posted by seotampa @ 8:18 AM