Thursday, August 31, 2006

Choosing a real SEO Company

If you wonder why we are posting regarding choosing a real (vs bogus) SEO, I would like to explain.

Too often we receive inquiries about guarantees. It goes like this: "We guarantee top results". No one can guarantee top results. This is not from us: Google says this it its webmaster guidelines. The reasoning is simple. Search engines are not controlled by SEO companies. If you hire a lawyer to defend you from a lawsuit, do you ask for guarantees? If you do, no one will give them to you. The reason is simple: an attorney is not the judge or jury and SEOs are not the search engines. What you do when choosing a lawyer is to check references, success rate, experience. Do the same with an SEO company.

Beware of $150/month SEO. If it is too good to be true, it probably is. There is absolutely no way an SEO can do effective work for competitive phrases for this little. It would take below minimum wage and even foreign companies cannot compete. This of course does not hold true if the SEO uses "canned" software that cuts work to a fraction. What you get is what you pay for: run of the mill SEO that thousands are doing and will give you no competitive edge. The game is to outrank the competition, not to follow the mass.

This is why we call ourselves an ethical SEO company. We do not resort to gimmicks, secret techniques or unethical ways to put a site temporarily on top of the search engine only to see it disappear because of questionable tactics.

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