What is happening with Google?
Search engine optimization evolves as the major players change algorithms to create a better user experience. There are times when a new formula is rolled out by a search engine and it immediately shows issues. It has happened before and it will happen again. Google has been showing some very interesting results in some datacenters. When searching for a keyword, Google returns sites with a title tag that does not reflect the sites' code. Instead, it is listing the sites' title of the DMOZ entry. Furthermore, some sites are not being fully indexed while they have been live for months. Live.com and Yahoo! have crawled and indexed these sites for weeks. Google still showed the old pages in the supplemental results, with no "interest" in the new pages. Google is still by far the most used search engine. Its results are superior to the competition in terms of value. On the other hand, new and updated sites take sometimes a very long time to appear. This is not good and many users are starting to become dissatisfied with what should be a live, up to date catalog of the web. If a search engine can not keep up with a snapshot of the most current internet presence, it is doomed to be replaced by better technology and resources.Everybody pretty much agrees with the Google "sandbox effect". We explain this on our site and the reason for its implementation. On the other hand, is it fair to penalize a site for being new. Many legitimate businesses open an internet presence and have no immediate chance to be ranked high in Google for competitive keywords. The only alternative for these sites is to do PPC until the site matures.
search engine optimization
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