Shift in search engine optimization for Yahoo!
We have recently noticed a shift in the Yahoo! ranking algorithm. Having keywords in the URL is always a good idea; Google and MSN also weigh this feature but it seems that Yahoo! is putting a heavier emphasis on it. Take the keyword Ipod for example: 9 out of 10 top 10 results have Ipod in the URL.We somewhat disagree with the philosophy behind it. Search engine optimization can be somewhat easier when one of the few things to be done is to create url containing the target keyword. On a search standpoint, why should a company be penalized because the keyword is not contained in the domain name?
Again, to get around the lack of a keyword in the domain name, the next best thing is to create a subpage with the term in it, such as xyw.com/ipod.html. Make sure that this page has many incoming links, both internal and external.
It may take some time to create a good linking strategy for a subpage but in the end it will benefit in all the search engines, especially (as of now) Yahoo!
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